[I]t seems that Sylvester Stallone has taken a page out of Mel Gibson’s Passion playbook in marketing the latest iteration of Rocky to evangelicals. Pastors and religious leaders have been mailed "Faith-based Resource Guides," along with DVDs and glossy inspirational tickets—meant both to promote the opening of Rocky Balboa and to emphasize the extent to which the Italian Stallion’s story is Bible-based: Jesus was the master storyteller! He used short, simple, everyday stories that packed a punch. Use these powerful Rocky Balboa resources in December and January to punctuate your sermons and talks!"One small difference between this movie and the message of Jesus was that "large crowds followed Him" (Mt.4:25), i. e., he didn't have to scramble for market share. I won't go into the rather large differences which most probably exist between the Gospel of Jesus and this or any of the Rocky films .
You can't make this up, folks.